MoFun Studio – Full Branding Development & Creative Direction
MoFun Studio is a bold, youth-driven lifestyle brand designed to spark joy, curiosity, and self-expression. The brand identity was developed from the ground up, with a focus on visual storytelling, character integration, and immersive brand experiences. The goal was to create a vibrant ecosystem that could extend across merchandise, digital platforms, physical retail spaces, and collectible culture.
Brand Assets & Identity Design
Created a custom character mascot as the brand’s emotional anchor and face, reflecting a playful-yet-relatable attitude.
Developed a modular logo system that plays with typographic flexibility and spatial rhythm.
Designed a full set of graphic elements, icons, and hand-drawn shapes to be used across product, digital, and spatial formats.
Color & Typography System
Curated a vivid, energetic color palette (e.g., Fiery Red, Emerald Green, Royal Blue) to reflect diversity, movement, and excitement.
Selected bold Arabic and English typefaces (like DG-Bebo and Bial) to establish a bilingual visual voice that feels local yet progressive.
Pattern Design & Visual Language
Built a rich pattern system using abstract and symbolic elements to evoke motion, youth culture, and expressive freedom.
Integrated these patterns into packaging, tote bags, stationery, and branded merchandise.
Retail & Environmental Design
Designed the front shop façade using modular visuals and character storytelling, turning the store exterior into an interactive visual canvas.
Created entrance messaging (“We arrived Oman!!”) and integrated QR code call-to-actions for engagement and discovery.
Applications & Rollout
Delivered cohesive designs across bags, notebooks, posters, shop visuals, and digital assets.
Ensured scalability of the brand system across print, digital, physical, and social platforms.
